Big Country Raw Launches “Stay A Little Longer” Campaign and Enhanced Meal Planning Tool

(SMITHVILLE, ONTARIO) Big Country Raw, Canada’s leading raw pet food brand, has launched its new brand campaign, “Stay A Little Longer,” alongside the introduction of an enhanced meal planning tool designed to support pet parents at every stage of their raw feeding journey.

Rolling out across YouTube and Meta, “Stay A Little Longer” reinforces Big Country Raw’s belief that informed pet parents make better feeding decisions. The campaign underscores the brand’s commitment to education, transparency, and providing practical tools that help pet parents confidently choose what’s best for their pets.

Inspired by the work of Rodney Habib and Dr. Karen Becker in The Forever Dog, and the growing understanding that nutrition plays a critical role in long-term pet wellness, the emotional spot celebrates the lifelong bond between dogs and their families. The campaign reflects the idea that feeding better today can help pets live healthier, fuller lives tomorrow.

Big Country Pet Co.’s creative team, Kaprise Chard and Liam Corkal, led by Creative Director Jason Hunnersen partnered with local agency Spaceless to bring the campaign to life.

“At its root, 'Stay A Little Longer' is a celebration of the relationship a dog shares with their person and how that relationship is reciprocal,” says Hunnersen. “The power is really in the word stay. We teach our dogs to stay, to sit, to wait for food, and to keep them safe. But what we truly want is for them to stay with us for as long as possible and to enjoy more good years along the way. The reality is, even forever wouldn’t be long enough.”

The commercial was filmed in St. Ann’s, Ontario, the birthplace of Big Country Raw. Originally founded as Big Country Kennels, Rob and Geraldine Brouwer began making raw food for their own kennel. Through word of mouth, demand quickly grew beyond their original setup which laid the foundation for what would become one of Canada’s most trusted raw pet food brands.

Adding authenticity to the campaign, the spot features three of the Brouwer family’s six children, along with Big Country Kennel puppies Guiness and Rue (two puppies were required in true acting fashion for young actors), Ember (also a Big Country Kennel dog), and the Brouwer family dog, Lewis.

In parallel with the campaign launch, Big Country Raw has refreshed its popular complimentary meal planning service, a long-standing educational tool on the brand’s website. Since its launch in 2021, more than 10,000 Canadian pet parents have submitted a meal plan annually.

The updated tool is more intuitive and flexible, allowing pet parents to tailor feeding plans based on their preferences, whether feeding raw full-time or incorporating it as part of a mixed diet.

“We want pet parents who are new to raw to feel supported in their journey,” says Sarah Ripley, Director of Marketing at Big Country Pet Co. “Raw feeding can sometimes be perceived as complicated, but it doesn’t have to be. Yes, it takes more time than pouring kibble into a bowl, but it also feels more purposeful. It’s about supporting a pet’s healthspan by helping them feel better, stay active and enjoy their life for longer. It’s really about more quality time. Before switching my 12-year-old dog to raw, he was a grazer. After the switch, he truly enjoyed mealtime and started licking his bowl clean. That made me feel good about my choice, and the benefits kept on coming after that.”

With “Stay A Little Longer” and the enhanced meal planning tool, Big Country Raw continues to lead the category by pairing emotion-led storytelling with practical education, reinforcing its role as a trusted partner to retailers and pet parents alike.

About Big Country Pet Co.

Big Country Pet Co. is not just any pet food company – we are proud that our flagship brand, Big Country Raw, is Canada’s leader in the frozen raw pet food category. We provide pet parents with healthier food options for dogs and cats, including complete frozen and gently cooked meals, supplements, and treats, as well as distribute third-party premium pet products. We have an endless devotion to the well-being of our pets. We are dedicated to enriching the lives of pets and the people who love them through high-quality and innovative products. With a profound passion for pets, we continually strive to set new benchmarks for pet nutrition, safety and well-being. In 2024, the Globe and Mail and Canadian Business Magazine once again recognized Big Country Pet Co. (listed as Big Country Raw) as one of Canada’s Fastest-Growing Companies.

For More Information Contact:
Sarah Ripley Director of Marketing, Big Country Pet Co.
E: sarah.ripley@bigcountrypetco.ca